The Garage Team Mazda | Creative Lead
Costa Mesa, CA 2011 - Present
As Senior Copywriter and part of the agency’s original staff, I help maximize Mazda’s brand impact through CRM, brochures, social, digital, experiential, broadcast, print and more.
TBWA\Chiat\Day | Senior Copywriter
Los Angeles, CA 2008 – 2011
Senior Copywriter on Nissan and Infiniti Automotive messaging that permeated all CRM efforts, social and digital campaigns.
Motta Advertising | Associate Creative Director
Los Angeles, CA 2007 – 2008
Associate Creative Director/Copywriter for luxury hotel and high-end real estate advertising.
Rapp | Associate Creative Director
Los Angeles, CA 2005 – 2007
As Associate Creative Director/Copywriter, I helped lead Toyota CRM and Lexus retention efforts, as well as direct marketing campaigns for Neutrogena and Harrah’s Casino Total Rewards loyalty program. I was also privileged to work with the Leukemia and Lymphoma Society.
Colby & Partners | Copywriter
Santa Monica & OC, CA 2002 – 2005
Copywriter for Suzuki Automotive across all consumer touch-points, including brochures, broadcast, print, digital, outdoor and regional dealer initiatives.
Hyett, Broadbent & Heimbrodt | Copywriter
San Francisco, CA 1997 – 1998
Copywriter on accounts that included Perrier-Jouet Champagne, Mizuno Sporting Goods, French’s & Spice Islands and Durkee Foods, and CSX Intermodal.
JAYRAY | Copywriter
Tacoma, WA 1994 - 1995
Copywriter on radio, print and outdoor for Pierce County Solid Waste, Le Roy Jewelers, Port of Tacoma, and Pierce County Medical. I also participated in my first pitch for the American Egg Board.
Freelance
Foote, Cone & Belding | Los Angeles & Costa Mesa, CA (Mattel, GTE Wireless)
J. Walter Thompson | Los Angeles, CA (Bandai)
Swirl | San Francisco, CA (Petstore.com)
Publicis | Dallas, TX (BMW, Bailey, Banks & Biddle, Zales)
Carol H. Williams | Oakland, CA (Coors Light, California Lottery)
Accomplishments
Silver OC ADDY: Mazda CX-30 Website
Silver OC ADDY: Mazda Accessory Boutique Brochure
Silver OC ADDY: Mazda CX-5 Brochure
Silver OC ADDY: Mazda CX-30 Brochure
Silver OC ADDY: Mazda Brochure Campaign
Silver OC ADDY: Mazda Owner Retention Program
Creativity’s Site of the Day: Nissan Juke Studio
Creativity’s Top Five: Nissan Juke Studio
FWA Shortlist: Nissan Juke Studio
Gold Ink Award: Mazda CX-5 Bureau of Automotive Intelligence
Advertising Portfolio Instructor at the Academy of Art University
Education
Academy of Art University, San Francisco, CA | Bachelor of Fine Arts